At Yoast, we’ve seen a lot of websites of every caliber. Every website has its own issues, but all websites benefit from optimizing the conversion rate. It really doesn’t matter if your goal is more sales, more Facebook likes or more newsletter subscribers. One thing that helps almost every website, is the right use of testimonials. A lot of websites do have testimonials, but just having them simply isn’t enough.

Here, we’ll explain how to fully exploit your testimonials and what steps you should take to find out how they work best for you. We’ll start with explaining why testimonials work in the first place!