Are you overwhelmed by everything that you’re supposed to do in the area of content marketing? You’re probably getting advice from a bunch of different directions – much of it time-consuming and/or conflicting. What are you supposed to do?

The state of content marketing

If you aren’t careful, content marketing can become a buzzword within your company. The term can lose all of its value and turn into something that you simply “have to do” because everyone else is doing it. After all, if you look at some of the latest trends and data points for 2017, here’s what you’ll find:

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