Google tests ‘suggested clip’ in search results where video jumps directly to the answer
Google wants to help you skip video introductions when searching for ‘how-to’ queries and jump you directly to the answer in the video.
Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to a portion of the video, a specific start time within the video, when you click play. The feature seems to be named “suggested clip,” and it is possible to trigger these for how-to-type queries.
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Optimizing SEO
“According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.”
What steps have you taken in your own business to optimize for local SEO?
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Video Promotion
If you haven’t thought about creating videos to promote your business you should. Youtube has over 1 billion users yet only 61% of marketers are using that network.
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Search Engine Optimization
Search Engine Optimization can seem like such a daunting subject matter, when in fact its not! Understanding key terms; Algorithm, Crawler, Index, etc will give you a solid starting point along your journey to a more optimized website.
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Content Marketing
Content marketing and product content are two widely used terms that are sometimes applied to similar circumstances. Are they distinct ideas, do they overlap, or are they fundamentally the same thing?
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Structured Data
Structured data and structured content are usually discussed in a way that makes it difficult to understand how the two are related; however, Michael Andrews from suggests that the 2 are just different dimensions of metadata. Both are important and should be integrated together to create a stronger website for you. Great read!
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Why Your Brand Needs Voices
“There is indeed value in having a consistent voice for an audience, but that does not imply brands should have the same voice for everyone. And while brands should have a unifying purpose, it doesn’t follow brand should have a single voice to express that purpose.” – Michael Andrews, Storyneedle
Read the article here.