Entries by bballaro

Optimizing SEO

“According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.” What steps have you taken in your own business […]

Search Engine Optimization

Search Engine Optimization can seem like such a daunting subject matter, when in fact its not! Understanding key terms; Algorithm, Crawler, Index, etc will give you a solid starting point along your journey to a more optimized website. Read the article here.

Content Marketing

Content marketing and product content are two widely used terms that are sometimes applied to similar circumstances. Are they distinct ideas, do they overlap, or are they fundamentally the same thing? Read the article here.

Structured Data

Structured data and structured content are usually discussed in a way that makes it difficult to understand how the two are related; however, Michael Andrews from suggests that the 2 are just different dimensions of metadata. Both are important and should be integrated together to create a stronger website for you. Great read! Read the […]