Author Archive for: bballaro
This author has yet to write their bio.Meanwhile lets just say that we are proud bballaro contributed a whooping 32 entries.
Entries by bballaro
Content marketing and product content are two widely used terms that are sometimes applied to similar circumstances. Are they distinct ideas, do they overlap, or are they fundamentally the same thing? Read the article here.
Google wants to help you skip video introductions when searching for ‘how-to’ queries and jump you directly to the answer in the video. Ryan Rodden spotted a new Google test where Google shows an embedded video at the top of the search results that jumps directly to a portion of the video, a specific start […]
Structured data and structured content are usually discussed in a way that makes it difficult to understand how the two are related; however, Michael Andrews from suggests that the 2 are just different dimensions of metadata. Both are important and should be integrated together to create a stronger website for you. Great read! Read the […]
“There is indeed value in having a consistent voice for an audience, but that does not imply brands should have the same voice for everyone. And while brands should have a unifying purpose, it doesn’t follow brand should have a single voice to express that purpose.” – Michael Andrews, Storyneedle Read the article here.
Tenacity is key. Thomas Edison’s teachers told him he was too stupid to learn anything. Albert Einstein struggled with communicating and learning in a traditional manner. Steven Spielberg was rejected by the University of Southern California School of Cinematic Arts multiple times. Hah! Words my fierce lady crew and I live by.”She believed she could, […]
While brands are spending more money on new and exciting technological breakthroughs, it turns out that the consumers they’re marketing towards would rather see improvements to the technology they already use, as opposed to trying something new. Read the article here.
“According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.” What steps have you taken in your own business […]
How did marketers advertise in the 1940’s? Take a look through this Ad-Mans book and catch a glimpse of the past. Read the article here.