Content Marketing
Content marketing and product content are two widely used terms that are sometimes applied to similar circumstances. Are they distinct ideas, do they overlap, or are they fundamentally the same thing? Read the article here.
Author Archive for: bballaro
Entries by bballaro
Structured Data
Structured data and structured content are usually discussed in a way that makes it difficult to understand how the two are related; however, Michael Andrews from suggests that the 2 are just different dimensions of metadata. Both are important and should be integrated together to create a stronger website for you. Great read! Read the […]
Why Your Brand Needs Voices
“There is indeed value in having a consistent voice for an audience, but that does not imply brands should have the same voice for everyone. And while brands should have a unifying purpose, it doesn’t follow brand should have a single voice to express that purpose.” – Michael Andrews, Storyneedle Read the article here.
Tenacity
Tenacity is key. Thomas Edison’s teachers told him he was too stupid to learn anything. Albert Einstein struggled with communicating and learning in a traditional manner. Steven Spielberg was rejected by the University of Southern California School of Cinematic Arts multiple times. Hah! Words my fierce lady crew and I live by.”She believed she could, […]
Digital Trends
While brands are spending more money on new and exciting technological breakthroughs, it turns out that the consumers they’re marketing towards would rather see improvements to the technology they already use, as opposed to trying something new. Read the article here.
Marketing Then & Now
How did marketers advertise in the 1940’s? Take a look through this Ad-Mans book and catch a glimpse of the past. Read the article here.
Responsive Web Design
There is NO doubt that Responsive Web Design is very important for today’s web development point of view. Smartphone and tablet adoption has rapidly increased, so has the importance of mobile-friendly websites. Smartphones and tablets have changed the approach toward design and user experience. Here is a responsive website that #L2C built for Arrowlogix.com Our […]
Caring About Metadata
“Writers should think about metadata as a form of communication, just as pantomime and poetry are. Metadata expresses ideas that are conveyed to audiences.” Considering how important metadata is to the ranking of your site, we all need to become good writers, and learn to speak the language that google will understand. Read the article […]