Content Marketing
Content marketing and product content are two widely used terms that are sometimes applied to similar circumstances. Are they distinct ideas, do they overlap, or are they fundamentally the same thing?
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Structured Data
Structured data and structured content are usually discussed in a way that makes it difficult to understand how the two are related; however, Michael Andrews from suggests that the 2 are just different dimensions of metadata. Both are important and should be integrated together to create a stronger website for you. Great read!
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Why Your Brand Needs Voices
“There is indeed value in having a consistent voice for an audience, but that does not imply brands should have the same voice for everyone. And while brands should have a unifying purpose, it doesn’t follow brand should have a single voice to express that purpose.” – Michael Andrews, Storyneedle
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Tenacity
Tenacity is key. Thomas Edison’s teachers told him he was too stupid to learn anything. Albert Einstein struggled with communicating and learning in a traditional manner. Steven Spielberg was rejected by the University of Southern California School of Cinematic Arts multiple times. Hah! Words my fierce lady crew and I live by.”She believed she could, so she did!”
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Digital Trends
While brands are spending more money on new and exciting technological breakthroughs, it turns out that the consumers they’re marketing towards would rather see improvements to the technology they already use, as opposed to trying something new.
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Marketing Then & Now
How did marketers advertise in the 1940’s? Take a look through this Ad-Mans book and catch a glimpse of the past.
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