While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search.
According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.com and it is searched more than the remaining Top 10 web properties combined.
Image searches may be more significant than you think
According to data from Jumpshot and Moz, Google Images accounts for a considerable number of searches, dwarfing those performed on YouTube, Google Maps, Amazon and Facebook combined. Searches in Google Images are made more than 10 times as often as any search on Bing or Yahoo, and they represent more than 40 times the number of searches on Facebook.
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