“According to digital marketing expert Jordan Kasteler, 1 in 3 of all Google searches has local intent. This means users search for and expect local information in SERPs, and now more than ever, priority should be given to optimizing on-site and off-site strategies for local SEO.”
What steps have you taken in your own business to optimize for local SEO?
Read the article here.
If you haven’t thought about creating videos to promote your business you should. Youtube has over 1 billion users yet only 61% of marketers are using that network.
Read the article here.
“Writers should think about metadata as a form of communication, just as pantomime and poetry are. Metadata expresses ideas that are conveyed to audiences.”
Considering how important metadata is to the ranking of your site, we all need to become good writers, and learn to speak the language that google will understand.
Read the article here.