Today’s B2B customers feel empowered. They demand a whole new level of customer focus, expecting companies to know them personally, recognize their challenges, and cater to their needs. While this may seem like a challenging task, it isn’t. The majority of your customers (nearly 70%) are already connecting and speaking with you personally via social media. In fact, your younger customers are more likely to use social media for servicing interactions (i.e. to seek answers and support) than for marketing. This presents a growing and exciting opportunity to get on board with social customer care.

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